DeZir is the first project to be led by Laurens van den Acker and exemplifies the brand's new philosophy with regard to design. It also marks the implementation of the strategy based on the notion of 'life cycle'. The first step involves falling in love, an experience that is perfectly illustrated by DeZir's powerful, sensuous styling and bright red finish; red being the colour associated with passion.

Battery cooling is ensured not only by the air channelled from the front to the back of the car, but also – and above all – by the flow of air that enters through the lateral scoops concealed behind the aluminium panels on either side of the body.

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